Good news for musicians! A new version of Twitter has recently launched that gives artists on the popular social network a few new promotional opportunities.
(Note: The update is rolling out to users in phases, though, so your account may still look the same for a little while longer. If your Twitter account is stuck in the past, take a deep breath and try back again tomorrow.)
The most notable changes are the addition of brand-pages (currently only available to evil corporations and the lucky few who can afford to spend at least $5,000 per month on Twitter advertising), simplified navigation,…
…increased header size on the Profile page which allows you to more attractively display your name, avatar, bio, and website URL,…
… and lastly, the ability to embed individual tweets outside of the Twitter universe!
Why embed a tweet?
Previously, if someone noteworthy mentioned your band or music in a positive light, what would you do? Probably take a screen shot and add the .jpg to your site, right? Now you can simply grab the embed code for an individual tweet and paste it into any place that accepts HTML. And when you do, the embedded tweet still allows sharing/retweeting, replying, favorite-ing, and following right from that little embedded tweet.
So, when would you embed a tweet?
1) Good press- As I mentioned above, someone respected in the world of music tweets something sweet about your band. Instead of letting that endorsement get buried in the feed, you could permanently feature it on the homepage or press page of your website.
2) Commenting on other people’s blogs- If a blog allows HTML, and IF your existing tweet is relevant to the conversation, you might consider embedding it in the comments section.
3) Contests- Feature your favorite tweet from a fan on your website.
How to embed a tweet
Step 1- Find the tweet you want to embed amongst the feed.
Step 2- For the particular tweet you want to embed, click “Open.”
Step 3- The tweet will open in its own frame. From there, click “Details.”
Step 4- Once the next frame appears, click “Embed this Tweet.”
Step 5- The embed code will appear. Choose the appropriate alignment and then copy the code.
Step 6- paste the code into your blog or website!
Pretty simple. And probably an effective promotional tool if you’ve got a really great tweet that is worth featuring for more than a few days.
We’d love to hear if you’ve found an interesting way to use any of the new Twitter functions. Let us know in the comments section below.
-Chris R. at CD Baby
Sell music on Spotify, Facebook, iTunes, Amazon, CD Baby, and more!
Go visit www.entertainmentmusiclife.com now, is it a cool sight with a lot of tools for creative people to inspire themselves, hone their crafts and market themselves!!!
And don't forget to pleasebuy your copy of "Dying For Her Love "
Don't judge a book by its cover!
This is real life shit!!!
Read it before the scandal hits the airwaves really really soon and it becomes sold out!!
Available in hardcover, softcover and kindle/ebooks
Buy it on Lulu Reviews:
ARE YOU SINGLE?! If anyone ever wrote a love letter like this to me I would marry them on the spot. Just goes to show that their still are guys out there that care more about the power of romance than the power of hooking up.
- By Cross ur heart and pinky
I JUST READ DYING FOR HER LOVE, VERY PASSIONATE!!
- By Dawn Giggiu
“Great ink! keep slinging that ink!”
- By MELODIC DREAMS
“Cute” -
- By Kenz
Dying For Her Love - Featuring the Following song "Crying Out"
Frtee Download of "Crying Out" or embed it to your site or blog
Crying Out by JackDazey
[soundcloud url="http://soundcloud.com/jackdazey/04-crying-out"]
This album is a sample pre-release that infuses the emotional sound of JackDazey. These few tracks focus on the love songs from the upcoming album "Top 40 The JackDazey Project 2.0" due out 02/14/2012 along with his book "Dying For Her Love - a love diary". The album in its entirety is an amazing accomplishment in diversity and theme from one accomplished songwriter/producer that can communicate across many genres of music.
Connect deeply with your fans to create undying vampire like loyalty
You have tons of fans that follow you in your network. However they are all different. Some are merely passerby's while some are really die hard fanatical fans. These become the two poles that most fans will exist in your spectrum of "fanlight."
Though you may have a minuscule amount of truly fanatical fans, this is where your attention should be focused most of the time. These are the one who will brag about you, ask for free stuff to show off to their friends, buy your music and merchandise.
The fanatical fan goes way past than just buying your music. They are into you, your image, your message, your beliefs and are a true supporting member of your core fan-base that echoes you endlessly.
When you connect more deeply with your fans, the more fanatical they become and the more money you will make in the long run.
One great way to develop deepness and create fanaticism is to create a newsletter. This allows you to go beyond the music itself by exploring inspirations of your songs, your philosophy and foundations of your music. This also gives you a chance to go off the topic and discuss things outside of the scope of music that interest you and may interest them. It gives them a chance to know more of the real person behind the music. You can share practice tips since most of them may inspire to be like you(like guitar licks are chord progressions). You can give insight to your rehearsals and preparations for shows that help to not only publicize but build intensity for your up coming events.
A vlog or podcast is another way to deeper the connection. Through this you can give them more emotional content of your shows, rehearsals, moments of songwriting inspiration, community service events, your thoughts and accomplishments. You can upload these to YouTube and then embed them on your Facebook page with a privacy only for those who show an interest of being a Fanatical fan or have proof of a song they downloaded in the iPod made a sign for your band or did some other crazy stunt online to show their love. This technique is great for when you are on tour as well.
Show who you are outside of the music. One great thing that Kanye West does is to take action and voice his opinion regardless of the event or nature of topic. He criticized former President Bush on Live T.V. for his lethargic actions regarding hurricane Katrina and he even went downtown New York to show his support for Occupy Wall Street.
Showing who you are and what you stand for helps to strengthen that bond and create fanatical fans who show that you stand up for them, their beliefs or someone close to them. Who knows what family members were affected by Katrina or the OWS protest
Give your fans an identity. This has been a underrated way to build fanaticism, but can lead to great merchandising and cult like effect with your fans. Lady Gaga calls her fans "Little Monsters", as did the Grateful Dead call the fans "Dead Heads". Even StarTrek fans are known as Trekkies. Hopefully by now you get the point. We know how the fans are in these arenas and they are die hard forever long term supporting fans. The fanatical fan that fits into this pocket are the ones that will buy every ticket, t shirt and song that you ever release.
Have you tried any of these approaches? What are your thoughts and how do you plan to make them a part of you and your music. Leave comments below!
~Sooka~
Go visit www.entertainmentmusiclife.com now ...get engaged, learn, connect and have fun!!!t Well what are you waiting for , just GO already!!!! GO!!! I said, damn ok here's why - It got alot of cool arcade games when you click on the toolbar. - You can shop for the best deals in musical instruments and Pro recording and DJ gear. - You can learn how to play piano, produce beats, or get your music licensed. NOW do like Kelly Rowland and go gogo go!!!
And don't forget to pick up your copy of Dying For Her Love
Don't judge a book by its cover!
This is real life shit!!!
Read it before the scandal hits the airwaves really really soon and it becomes sold out!!
Reviews: ARE YOU SINGLE?! If anyone ever wrote a love letter like this to me I would marry them on the spot. Just goes to show that their still are guys out there that care more about the power of romance than the power of hooking up. -By Cross ur heart and pinky
I JUST READ DYING FOR HER LOVE, VERY PASSIONATE!! - By Dawn Giggiu "Great ink! keep slinging that ink!" -By MELODIC DREAMS
"Cute" - - By Kenz
Available in hardcover, softcover and kindle/ebooks
Below is a great article I came across that puts indie music marketing in a perspective for artist. It is very easy to get thinned out online. I hope this helps on your way too gaining more exposure.
Social Media SoCon2011 took place in late October in London with a focus on "Brand Journeys In Social Media". Though primarily about corporate marketing, WMG's Ritch Sibthorpe and Last.fm's Mathew Hawn shared some insights that are also applicable to indie artists.
Their points help amplify a number of perspectives shared previously at Hypebot as mentioned below. The Music Void's Laura GrivainisThorne gives an overview of SoCon2011 noting that attendees from the music industry were largely absent though both Ritch Sibthorpe, VP Digital Marketing & Content Partnerships, Warner Music Group and Matthew Hawn, VP of Product, Last.fm gave presentations. Sibthorpe's talk covered a number of topics with mobile being of particular importance.
In discussing 5 myth of digital marketing, he included: The myth that "Everyone needs a mobile app." SoCon2011's video archives provide Mr. Sibthorpe's presentation where he elaborates that the initial rush to build mobile apps is over and that they are now part of a complex mix. For example, he points out that "social is mobile", which could mean a variety of things including the fact that social networks are increasingly accessed via mobile devices. As previously noted at Hypebot, there are multiple mobile channels that artists can exploit without requiring a mobile app.
Mathew Hawn made the point, to which many can relate, that one should: "Be on the social networks, but don't build your house there." Given the recent changes at Facebook resulting in decreased engagement for artists with less than 1000 fans, it's not hard to understand why I advocate that artists should be masters of their own domain.
According to Vartika Verma, Hawn also maintained that you should: "Translate your online strategies into offline events." Though Ms. Verma focused on the multichannelmarketing aspect of that advice, one could also point to Turntable.fm's increasing involvement with live events, including being an opening act for Wale, and to artists who organize special events for social media fans and friends.
While it's easy to get the feeling that digital marketing advice is all over the place, we seem to be reaching the point that consistent themes are emerging. Identifying those themes will certainly aid any artist in moving forward successfully as long as it doesn't become an exercise in seeking perspectives based on whether or not they fit one's predetermined beliefs. Hypebot contributor Clyde Smith maintains his freelance writing hub at Flux Research and blogs at All World Dance and This Business of Blogging. To suggest topics for Hypebot, contact: clyde(at)fluxresearch(dot)com.
To sell music online it is not necessary for an artist to be signed to a major label or be discovered by one. Music labels are looking for something at the time which is usually based on current trends. The process may take place with a scout or an intern which I have done and will present an A&R with a demo after viewing a live show. Now before the A&R heads to the show they will do a little homework about the potential artist. If he likes what he sees, he takes this project back to his department and staff for approval and to sign the artist when all agree.
To make money with music you need first you must look at a Major Record Label like a Big corporate bank or loan shark. They are corporate minded and corporate driven. It is not like the days of Motown, when talent was hard to find and a real potential artist or song was a diamond in the rough. They would put all their money and heart into developing an artist maybe even mortgaging the house. These days, record labels want to see that you are money drawing potential. Better yet they want to know that you are already making money selling cd's or selling tickets to shows. They want to see a potential business partner already in action. This is the way Rocafella records or Cash Money Millionaires started. They were already a working team unit hustling hard making money long before they caught interest from a label.
Record companies want to tap into potential businesses. If signed they may advance you and give yo a budget to record an album or cover your overhead. But this is not free money. You will pay this back out of your royalties. It is very possible to go platinum and still owe the record company money after costs for for music video, promotion and marketing, buybacks and freebies, recording cost and advances are recouped. On the other hand if you are an independent label working out of your garage or basement selling only 10,000 cd' that is is $100,000 in your pocket. Not bad and not hard to do and you can now quit your day job cause you are making more than your average doctor or lawyer for doing something you love.
In order to sell songs online exposure is still rule #1
When deciding to sell music online you must still maintain and off line approach of getting exposure. You must still be out there getting your music heard by sewing up your home town. These are the people who know you and are closely familiar with you. Classmates, church members and community organizations and activities are the way to start building your fan base. Become a hometown hero first to look for your major support then branch out from there. Enter as many contest, talent shows and parties that you could to hone your craft. If you can not do this, then do not think you will have it all of a sudden when you step on stage at Madison Square Garden because it won't happen. You must video tape yourself and see how you look on stage to fix your performance and compare your show to what you see on real live performances of major artist with charisma. Overcoming the fears early is a major step toward your career path. Attend open mics, jam sessions and wherever you can find the opportunity to be heard and there you will find the first people to sell music to.
Establish a following to sell music to rule #2
In order to sell music getting fans on your own is the most important. Major record companies pick artist and musicians who already establish a following. This does not just mean having a MySpace with 20,000 friends but having true fans. These are the ones who support you, comment on your music and big you up by talking about you and spreading the word. Word of mouth is still the best form of viral promotion. Create or do something that gets people talking. In hip hop this is usually done with dis records before things started getting into a violent nature. You can establish an understanding between another camp and do this back and forth with no harm intended and keep it on wax. 50 cent did this in one of his early records dissing everyone in the industry. Set up parties do an open mic, collaborate with a non profit and start to build an email list of potential fans to let know what is going on with your music or if you are in the studio, having a performance or just need an ear to test out what tracks you are putting on an album to sell music online. Like Rakim said, "...put it on tape and in the city I test it, then on the radio the R's requested.."
Give away freebies in order to sell songs online #3
To sell music even the major record companies give away thousands of CD in order to sell millions. I was once working on a Christmas project in which they needed original holiday songs to be played all over the nation in K-Mart. There was a young talented songwriter of jazz music who I had a relationship with. I ask him to forward me the cd so I can submit it to some decision makers to get him exposure nationally and money in his pocket. The kid sent me a download link and told me to buy it. Developing relationships cost time and money. I would not be making any money on this project cause I believed in the kid's talent and wanted to help him out. It would already cost me money to forward the cd over to the decision makers and now I would have to come out of pocket to help this kid by buying his music. I actually tried to purchase it and had to go through a time consuming process of registering with the site in order to make it happen, it was a waste and time is money. Needless to say he was axed immediately from any further consideration and probably missed his big break.
Get to know how sell music online if you wish to get recognized by a label. You must immediately start to think and treat yourself with discipline like a label or business. You must be out there performing to be seen, work your craft and lay down the foundation to build a fan base, sell tickets or sell music. Just because a record label signs you does not mean fans magically appear. They will never do this. People are grinding for years before you ever see them in the spotlight.
JackDazey is an Entertainment/Music consultant visionary specializing in exposure, music marketing and artist development. He studied music business at U.S.C, has place music in films, has billboard chart credits and is a songwriter producer. http://www.jackdazey.com
Just read an interesting blog post. Over the years the sales of digital music has increased while the physical sales have decreased. Ok that makes, mp3, ipod, itunes etc. However the further overall sales of music have decreased as well as live performances have increased. There is no replacement for live performance. Live performances have been the mainstay of artists for years. Not money was ever earned for an artist on a Major label from selling a record or a song at $.09 a cut for the artist.
The model now is that most popular artist as we have seen in the past have had free music giveaway campaigns to their loyal fans as well as to get new fans. You must wonder how does this work that I make an album then give away my music. Well this starts the beginning of creating a fan base of eager lovers of your music to come back for more, buy merchandise, visit your site and see your show. Music is still selling and at a great rate. You just need a focus plan on how to achieve this and not wing it. I will leave a tip for that later in this post.
So what is an artist to do? First of all any serious artist will have to consider performing which is the ultimate experience of listening to that favorite cut the band made in the studio. Next is the artist must learn how to take advantage of music consultants to learn how to market themselves properly through creative efforts of publicity, online social networking and branding. This is a new era and for managers these days they may need to get on the skills of how to garner exposure for their artist via online methods.
The good news is that a lot of artist that are independent are making great strides online. We all know of Rebecca Black, Justin Bieber and there are plenty more. The direct route to the fan is the best and only route which gives small indie labels and independent acts some ground to make a success and at least get noticed to the point the get the attention to a deal. With all the noise that is being made online Major labels will are likely to take favor of those already making a buzz than cultivating an unknown like the old Motown days. read more of the article at the link below. If you are in need of a music consultant or virtual online manager to help you get the exposure you need the contact me for a lead or visit www.jackdazey.com for more information.
link to article: dthin.gs/u0f0C2